| Name | JYH-SHEN CHIOU |
|---|---|
| Office Tel No. | 81039 |
| Research Expertise | Strategic Marketing Analysis、Strategy and Marketing Exchange 、Marketing Research 、Brand Management |
| Teaching Field | 策略行銷、消費者滿意與忠誠、行銷研究、品牌管理 |
| Job Title | Professor |
- Journal Paper
- Conference Paper
- Book / Book Chapter
- Project
- Research Project
- Degrees
- Experience
- Honor
| Year | Paper Title |
|---|---|
| 2023 | SY Chou*;CW Lin;YC Chen;邱志聖, 2023.03, 'The complementary effects of bank intangible value binding in customer robo-advisory adoption, ' International Journal of Bank Marketing, Vol.41, No.4, pp.971-988.(SSCI)(*為通訊作者), vol. 109898, Mar. 2023 |
| 2021 | Steven Y.H. Liu*;Seyda Deligonul;Tamer Cavusgil;Jyh-Shen Chiou, 2021.03, 'Addressing Psychic Distance and Learning in International Buyer-Seller Relationships: the Role of Firm Exploration and Asset Specificity, ' Journal of World Business, Vol.56.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 430413, Mar. 2021 |
| 2020 | 邱志聖*, 2020.10, '理論與實務結合的實踐家, ' 管理學報, Vol.37, No.4, pp.317~320.(TSSCI)(*為通訊作者), vol. 430415, Oct. 2020 |
| 2020 | 林智偉*;邱志聖, 2020.08, '台灣行動支付平台競爭策略之探討, ' 產業與管理論壇, Vol.22, No.3, pp.4~22.(TSSCI)(*為通訊作者), vol. 430414, Aug. 2020 |
| 2020 | Hsiao, Cheng-Chieh*;Danchi Tan;Jyh-Shen Chiou, 2020.02, 'Electronic integration and capability widening for OEM suppliers: The influence of supplier innovativeness and product modularity, ' International Marketing Review, Vol.37, No.3, pp.493-514.(SSCI)(*為通訊作者), vol. 424256, Feb. 2020 |
| 2018 | 邱志聖;Cheng-Chieh Hsiao*;Tien-Yi Chiu, 2018.07, 'The credibility and attribution of online reviews: Differences between high and low product knowledge consumers, ' Online Information Review, Vol.42, No.5, pp.430~464.(SSCI)(*為通訊作者), vol. 422024, Jul. 2018 |
| 2018 | Liu, Yen-Hung Steven*;Seyda Deligonul;Erin Cavusgil;邱志聖, 2018, 'Always trust in old friends? Effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships, ' Journal of Business Research, Vol.90, pp.171-185.(SSCI)(*為通訊作者), vol. 419931, 2018 |
| 2018 | Jean, Ruey Jer Bryan*;Daekwan Kim;Roger Calantone;邱志聖, 2018, 'Strategic Orientations, Joint learning, and Innovation Generation in International Customer-Supplier Relationships, ' International Business Review, Vol.27, pp.838-851.(SSCI)(*為通訊作者), vol. 419930, 2018 |
| 2017 | Chih-Wei Lin*;Lei-Yu Wu;邱志聖, 2017.11, 'The use of asset specific investments to increase customer dependence: A study of OEM suppliers, ' Industrial Marketing Management, Vol.67, No.November, pp.174-184.(SSCI)(*為通訊作者), vol. 419929, Nov. 2017 |
| 2017 | 邱志聖;Szu-Yu Chou;George Chung-Chi Shen*, 2017.03, 'Consumer choice of multichannel shopping The effects of relationship investment and online store preference, ' Internet Research, Vol.27, No.1, pp.2-20.(SSCI)(*為通訊作者), vol. 413617, Mar. 2017 |
| 2017 | Hsioa, C.C*;邱志聖, 2017.03, 'The social influence of online collaborative community: the moderating effect of achievement, ' Behaviour & Information Technology, Vol.36, No.3, pp.269-280.(SSCI)(*為通訊作者), vol. 413616, Mar. 2017 |
| 2017 | 邱志聖;C.C. Hsiao*, 2017, 'Does Snobbish Service Generate Better Sales? The Case of Luxury Goods, ' Journal of Consumer Behaviour, Vol.16, No.Nov/Dec, pp.577-590.(SSCI)(*為通訊作者), vol. 419928, 2017 |
| 2016 | George Chung-Chi Shen*;邱志聖;Chih-Hui Hsiao;Chun-HsienWang;Hsin-Ni Li, 2016, 'Effective marketing communication via social networking site: The moderating role of the social tie, ' Journal of Business Research, Vol.69, No.6, pp.2265-2270.(SSCI)(*為通訊作者), vol. 411428, 2016 |
| 2016 | Jean Ruey-Jer "Bryan*;邱志聖;Rudolf R. Sinkovics, 2016, 'Interpartner learning, dependence asymmetry and radical innovation in customer-supplier relationships, ' Journal of Business & Industrial Marketing, Vol.31, No.6, pp.732-742.(SSCI)(*為通訊作者), vol. 411426, 2016 |
| 2015 | 邱志聖*;Cornelia Droge, 2015.10, 'The Effects of Standardization and Trust on Franchisee’s Performance and Satisfaction: A Study on Franchise Systems in the Growth Stage, ' Journal of Small Business Management, Vol.53, No.1, pp.129-144.(SSCI)(*為通訊作者), vol. 408404, Oct. 2015 |
| 2014 | 邱志聖*;C. C. Hsiao;F. Y. Su, 2014.10, 'Whose Online Reviews have the Most Influences on Consumers in Cultural Offerings? Professional vs. Consumer Commentators, ' Internet Research, Vol.24, No.3, pp.353-368.(SSCI, SCI)(*為通訊作者), vol. 408405, Oct. 2014 |
| 2013 | 邱志聖*;Arlene Chi-Fen Hsu;Chia-Hung Hsieh, 2013.10, 'How negative online information affects consumers' brand evaluation: The moderating effects of brand attachment and source credibility, ' Online Information Review, Vol.37, No.6, pp.910~926.(SCI)(*為通訊作者), vol. 403241, Oct. 2013 |
| 2013 | 邱志聖;C. C. Hsiao*;F. Y. Su, 2013.08, 'Whose Online Reviews have the Most Influences on Consumers in Cultural Offerings? Professional vs. Consumer Commentators, ' Internet Research,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 403242, Aug. 2013 |
| 2012 | Hsiao, C. C.*;邱志聖, 2012.09, 'The Impact of Online Community Position on Online Game Continuance Intention: Do Game Knowledge and Community Size Matter?, ' Information & Management, Vol.1, No.1, pp.1.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 372837, Sep. 2012 |
| 2012 | Hsiao, C. C.*;邱志聖, 2012.08, 'The Effect of Social Capital on Community Loyalty in a Virtual Community: Test of a Tripartite-Process Model, ' Decision Support Systems, Vol.1, No.1, pp.1.(SCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 372695, Aug. 2012 |
| 2012 | 邱志聖*;Cornelia Droge, 2012.01, 'The Effects of Standardization and Trust on Franchisee’s Performance and Satisfaction: A Study on Franchise Systems in the Growth Stage, ' Journal of Small Business Management, Vol.1, No.1, pp.1.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 372687, Jan. 2012 |
| 2011 | Cheng-Chieh Hsiao*;邱志聖, 2011.09, 'The Effects of a Player''s Network Centrality on Resource Accessibility, Game Enjoyment, and Continuance Intention: A Study on Online Gaming Communities, ' Electronic Commerce Research and Applications,.(SSCI, SCIE)(*為通訊作者)(本論著未刊登但已被接受), vol. 346475, Sep. 2011 |
| 2011 | 邱志聖;Lei-Yu Wu;Szu-Yu Chou, 2011.06, 'You do the service but they take the order, ' Journal of Business Research,.(SSCI)(本論著未刊登但已被接受), vol. 346485, Jun. 2011 |
| 2011 | 邱志聖*;Hsiao-I Cheng;Chien-Yi Huang, 2011.05, 'The Effects of Artist Adoration and Perceived Risk of Getting Caught on Attitude and Intention to Pirate Music in United States and Taiwan, ' Ethics & Behavior, Vol.21, No.3.(SSCI)(*為通訊作者), vol. 346476, May. 2011 |
| 2011 | Lee-Yun Pan;Jyh-Shen Chiou*, 2011.04, 'How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information, ' Journal of Interactive Marketing, Vol.25, No.2.(SSCI)(*為通訊作者), vol. 335629, Apr. 2011 |
| 2011 | Chun-Chi Shen*;Jyh-Shen Chiou;Biing-Shen Kuo, 2011.03, 'Remedies for Information Asymmetry in Online Transaction: An Investigation into the Impact of Web Page Signals on Auction Outcome, ' Internet Research, Vol.21, No.2.(SCIE)(*為通訊作者), vol. 335628, Mar. 2011 |
| 2010 | 邱志聖;Chun-Chi Shen*, 2010.12, 'The Antecedents of Online Financial Service Adoption: The Impact of Physical Banking Services on Internet Banking Acceptance, ' Behaviour & Information Technology,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 335627, Dec. 2010 |
| 2010 | 邱志聖*;Chien-Chien Ting, 2010.07, 'Will You Spend More Money and Time on Internet Shopping When the Product and Situation are Right?, ' Computers in Human Behavior,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 317708, Jul. 2010 |
| 2010 | 沈宗奇*;邱志聖, 2010.03, 'The Impact of Perceived Ease of Use on Internet Service Adoption: The Moderating Effects of Temporal Distance and Perceived Risk, ' Computers in Human Behavior, Vol.26, pp.42-50.(SSCI)(*為通訊作者), vol. 305253, Mar. 2010 |
| 2010 | 邱志聖;巫立于*;莊旻潔, 2010.03, 'Antecedents of Retailer Loyalty: Simultaneously Investigate Channel Push and Consumer Pull Effects, ' Journal of Business Research, Vol.63, pp.431-438.(SSCI)(*為通訊作者), vol. 305252, Mar. 2010 |
| 2009 | 邱志聖;巫立于*;Yi-Ping Sung, 2009.11, 'Buyer Satisfaction and Loyalty Intention in an Online Auction: Online Auction Website versus Online Auction Seller, ' Journal of Service Management, Vol.20, No.5, pp.521-543.(SSCI)(*為通訊作者), vol. 305254, Nov. 2009 |
| 2009 | Shen, Chung-Chi*;邱志聖, 2009.10, 'The Effect of Community Identification on Attitude and Intention toward a Blogging Community /Internet Research, ' Internet Research, Vol.19, No.4, pp.393-407.(SCIE)(*為通訊作者), vol. 290203, Oct. 2009 |
| 2009 | 邱志聖*;Lee-Yun Pan, 2009.09, 'Antecedents of Internet Retailing Loyalty: Differences between Heavy vs. Light Shoppers, ' Journal of Business and Psychology, Vol.24, No.3, pp.327-339.(SCIE)(*為通訊作者), vol. 290204, Sep. 2009 |
| 2008 | 邱志聖*;Jasi Tsai, 2008.06, 'What Do They Say About "Friends"? A Cross-Cultural Study on Internet Discussion Forum, ' Computers in Human Behavior,.(SSCI)(*為通訊作者), vol. 252064, Jun. 2008 |
| 2008 | 邱志聖;Pan-Yun Lee, 2008.03, 'The Impact of Social Darwinism Perception, Status Anxiety, Perceived Trust of People, and Cultural Orientation on Consumer Ethical Beliefs, ' Journal of Business Ethics,.(SSCI), vol. 252063, Mar. 2008 |
| 2007 | 邱志聖*;Chia-Hung Hsieh;Chung-Chi Shen, 2007.05, 'Product Innovativeness, Trade Show Strategy and Trade Show Performance: The Case of Taiwanese Global Information Techonology Firm, ' Journal of Global Marketing,.(*為通訊作者), vol. 252062, May. 2007 |
| 2007 | 邱志聖;巫立宇*;王俊如;于卓民, 2007.04, '資源、信任、支援廠商合作意願與高科技新創企業競爭力：以竹科廠商為例之跨期研究, ' 管理與系統,.(TSSCI)(*為通訊作者), vol. 252061, Apr. 2007 |
| 2006 | 邱志聖*;C. Droge, 2006.10, 'Service Quality, Trust, Specific Asset Investment and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework, ' Journal of the Academy of Marketing Science, Vol.34, No.4, pp.613-627.(SSCI)(*為通訊作者), vol. 212817, Oct. 2006 |
| 2006 | 邱志聖*;Chun-Chi Shen, 2006, 'The Effects of Satisfaction, Opportunism, and Asset Specificity on Consumers’ Loyalty Intention Toward Internet Portal Sites, ' International Journal of Service Industry Management,.(SSCI)(*為通訊作者), vol. 198420, 2006 |
| 2006 | 邱志聖;Jasi Tsai, 2006, 'What Are They Talking About “Friends”?, ' Advances in Consumer Research, Vol.33.(SSCI), vol. 198418, 2006 |
| 2005 | 邱志聖*;Chien-yi Huang,;Min-Chieh Chua, 2005, 'Antecedents of Taiwanese Adolescents’ Purchase Intention toward the Merchandise of A Celebrity: The Moderating Effect of Celebrity Adoration, ' Journal of Social Psychology, Vol.145, No.3, pp.317-332.(SSCI)(*為通訊作者), vol. 198417, 2005 |
| 2005 | 邱志聖*;Chien-yi Huang,;Hsin-hui, Lee, 2005, 'The Antecedents of Music Piracy Attitude and Intention, ' Journal Business Ethics., Vol.57, No.2, pp.161-174.(SSCI)(*為通訊作者), vol. 198416, 2005 |
| 2004 | 邱志聖;Chia-Hung Hsieh;Chin-Hsien Yang, 2004, 'The Effect of Franchisor''s Communication, Service Assistance, and Competitive Advantage on Franchisee''s Intention to Remain in the Franchise System., ' Journal of Small Business Management, Vol.42, No.1, pp.19-36.(SSCI), vol. 147622, 2004 |
| 2004 | 邱志聖, 2004, 'The Antecedents of Consumers'' Loyalty toward Internet Service Providers., ' The Antecedents of Consumers'' Loyalty toward Internet Service Providers., Vol.41, No.6, pp.685-695.(SSCI), vol. 147612, 2004 |
| 2003 | 邱志聖;謝佳宏;葉相億, 2003, '國際併購組合及品牌名稱對消費者態度之影響:以銀行業為例, ' 國際併購組合及品牌名稱對消費者態度之影響:以銀行業為例, Vol.20, No.6, pp.0.(TSSCI), vol. 147615, 2003 |
| 2003 | 邱志聖;Cathy Cheng, 2003, 'Should A Company Have Message Boards on Its Web Sites., ' Should A Company Have Message Boards on Its Web Sites., Vol.0, No.0, pp.0., vol. 147621, 2003 |
| 2003 | 邱志聖, 2003, 'The Impact of Country of Origin on Pre-rial and Post-Trial Product Evaluations:The Moderating Effect of Consumer Expertise., ' Psychology & Marketing, Vol.0, No.0, pp.0.(SSCI), vol. 147620, 2003 |
| 2002 | 邱志聖;L.Y. Wu;J. Hsu, 2002, 'The Adoption of Form Postponement Strategy in the Global Logistics System: The Case of Taiwanese Information Technology Industry, ' Journal of Business Logistics, Vol.23, No.1, pp.107-124., vol. 144749, 2002 |
| 2002 | Richard A. Spreng;邱志聖, 2002, 'A Cross-Cultural Assessment of the Satisfaction Formation Process, ' European Journal of Marketing, Vol.36, No.7, pp.829-839., vol. 144747, 2002 |
| 2002 | 邱志聖;Cornelia Droge;Sangphet Hanvanich, 2002, 'Does Customer Knowledge Affect How Loyalty is Formed?, ' Journal of Service Research, Vol.5, No.2, pp.113-124., vol. 144745, 2002 |
| 2002 | 邱志聖, 2002, 'The Effectiveness of Different Advertising Message Appeals inthe Eastern Emerging Society: Using Taiwanese TV Commercials as An Example, ' International Journal of Advertising, Vol.21, No.2, pp.217-236., vol. 144743, 2002 |
| 2001 | 邱志聖, 2001, 'Horizontal and Vertical Individualism and Collectivism Among College Students in the United States,Taiwan,and Argentina., ' Journal of Social Psychology, Vol.141, No.5, pp.667-678.(SSCI), vol. 147946, 2001 |
| 2001 | 邱志聖;巫立宇;陳仲熙, 2001, '產品知識及來源國形象對顧客滿意度之影響:Elaboration Likelihood Model之理論應用, ' 產品知識及來源國形象對顧客滿意度之影響:Elaboration Likelihood Model 之理論應用, Vol.0, No.0, pp.185-212.(TSSCI), vol. 147618, 2001 |
| 2000 | 邱志聖, 2000, 'Antecedents and Moderators of Behavioral Intention:Differences between the United States and Taiwanese Students., ' Genetic,Social,and General Psychology Monographs, Vol.126, No.1, pp.105-124.(SSCI), vol. 147949, 2000 |
| 1999 | 邱志聖, 1999, 'The Effects of Attitude,Subjective Norm,and Perceived Behavioral Control on Consumers'' Purchase Intention:The Moderating Effects of Product Knowledge and Attention to Social Comparison Information., ' Proceedings of The NSC Part(C)(研究彙集:人文及社會科學), Vol.9, No.2, pp.298-308.(TSSCI), vol. 147964, 1999 |
| 1999 | 邱志聖, 1999, 'Diffusion of A new Product in Individualistic Versus Collectivist Cultural Contexts:Implications for International Marketing., ' The National Chengchi University Journal, Vol.0, No.78, pp.173-196.(TSSCI), vol. 147961, 1999 |
| 1999 | 邱志聖, 1999, 'A Contingency Framework of Statisfaction Formation., ' A Contingency Framework of Statisfaction Formation., Vol.0, No.0, pp.0., vol. 147957, 1999 |
| 1999 | 邱志聖, 1999, 'Investigating the Social-Adjustment and Value-Expressive Perceived Ends:A Cross National Study., ' Jourcal of International Consumer Marketing, Vol.12, No.2, pp.87-109., vol. 147953, 1999 |
| 1996 | 邱志聖;M. Lee;R. Calantone, 1996, 'International Technology Transfer from the Recipient''s Perspective:The Differences between Hard Technology Prusuers and KnowHow Technology Pursuers, ' Journal of Global Marketing, Vol.9, No.3, pp.5-22., vol. 133849, 1996 |
| Year | Paper Title |
|---|---|
| 2004 | TD Chang;邱志聖;S. Chen, 2004, 'The Effects of Corporate Factors on Service Quality, ' Proceedings of 2004 Academy of Marketing Science Annual Conference, Vancouver, Canada., 2004 |
| 2003 | 邱志聖;Chang,Tung-Zong;Su-Jane Chen, 2003, 'An Exploratory Cross-Country Comparison of the Impact of Management Leadership on Marketing Culture and Business Performance., ' An Exploratory Cross-Country Comparison of the Impact of Management Leadership on Marketing Culture and Business Performance., 2003 American Marketing Association Summer Educators'' Conference.., 2003 |
| 2003 | 邱志聖;Chein-yi Huang;Min-chieh Chuang, 2003, 'Antecedents of Adolescents'' Loyalty toward the Merchandise of A Celebrity:Differences Between the Celebrity Workship and Non-Workship Groups., ' Antecedents of Adolescents'' Loyalty toward the Merchandise of A Celebrity:Differences Between the Celebrity Workship and Non-Workship Groups., the 11th Biennial World Marketing Congress,H.Spotts and H.L. Meadoe eds,Perth,Australia.., 2003 |
| 2002 | 邱志聖;Chang, Tung-Zong;Su-Jane Chen, 2002, 'The Path to Superior Service Quality: The Role of Corporate Culture, ' American Marketing Association Summer Educators Conference, American Marketing Association., 2002 |
| 2001 | 邱志聖, 2001, 'The Effectiveness of Different Advertising Message Appeals:An Analysis of Taiwanese TV Commercials., ' The Effectiveness of Different Advertising Message Appeals:An Analysis of Taiwanese TV Commercials., Academy of Marketing Science., 2001 |
| 2001 | 邱志聖;Chang,Tung-Zong;Su-Jane Chen, 2001, 'Shaping a Market-oriented Corporate Culture:The Role of ManagementLeadership., ' Shaping a Market-oriented Corporate Culture:The Role of ManagementLeadership., American Marketing Association., 2001 |
| 2001 | 邱志聖;Chang,Tung-Zong;Su-Jane Chen, 2001, 'The Management''s Role in a Market-Oriented Organization:The Effect of Management Leadership Styles., ' The Management''s Role in a Market-Oriented Organization:The Effect of Management Leadership Styles., 2001 Annual Conference of Society for Marketing Advances., 2001 |
| 2000 | 邱志聖, 2000, 'Cross-Cultual Examinations of the Comprehensibility,Preference,and Meaning of Different Social Oriented Focus., ' Cross-Cultual Examinations of the Comprehensibility,Preference,and Meaning of Different Social Oriented Focus., Academy of Marketing Science., 2000 |
| 1999 | 邱志聖, 1999, 'When You Don''t Know Whether You Are Satisfied with the Product or not., ' When You Don''t Know Whether You Are Satisfied with the Product or not., Humboldt University., 1999 |
| 1999 | 邱志聖, 1999, 'Reciprocal Gift-Giving Behaviors:A Study Across Culture., ' Reciprocal Gift-Giving Behaviors:A Study Across Cultures., American Marketing Association., 1999 |
| 1997 | 邱志聖;Page;Rinehardt, 1997, 'Channel Negotiation Behavior The Moderating Effects of Mutual Dependence, ' New and Evolving Paradigm:The Emerging Future of Marketing Conference., 1997 |
| 1996 | 邱志聖, 1996, 'A Model of Channel Negotiation, '., 1996 |
| Year | Book Title |
|---|---|
| 2017 | 邱志聖*, 2017.08, '品牌策略與管理, ' 智勝文化出版.(*為通訊作者), 417501, Aug. 2017 |
| 2015 | 邱志聖*, 2015.06, '行銷研究：實務與理論應用, ' 智勝.(*為通訊作者), 346474, Jun. 2015 |
| 2014 | 邱志聖, 2014.06, '策略行銷分析，架構與實務應用, ' 智勝文化., 154682, Jun. 2014 |
| Project Category | Year | Project Title | Participator | Job Title | Period | Unit |
|---|---|---|---|---|---|---|
| MOST Projects | 111 | 垂直與水平品牌延伸接受度研究：內隱理論的應用(2/2) | CHIOU JYH-SHEN | Principal Investigator | 2023.08 ~ 2024.07 | National Science and Technology Council |
| MOST Projects | 111 | 垂直與水平品牌延伸接受度研究：內隱理論的應用(1/2) | CHIOU JYH-SHEN | Principal Investigator | 2022.08 ~ 2023.07 | National Science and Technology Council |
| MOST Projects | 108 | 品牌危機型式對不同品牌架構配置下的個別品牌信任與態度之影響：文化與消費者產品知識的干擾效果(3/3) | CHIOU JYH-SHEN | Principal Investigator | 2021.08 ~ 2022.07 | National Science and Technology Council |
| MOST Projects | 108 | 品牌危機型式對不同品牌架構配置下的個別品牌信任與態度之影響：文化與消費者產品知識的干擾效果(2/3) | CHIOU JYH-SHEN | Principal Investigator | 2020.08 ~ 2022.07 | National Science and Technology Council |
| MOST Projects | 109 | 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫(4/4) | WANG LI-LING,WANG WEN-YING,TSAI CHENG-HSIEN,CHEN KUNG,PENG JIN-LUNG,TANG KWEI,SU WEI-CHIEH,LEE CHIA-LIN,CHIOU JYH-SHEN,CHIOU JYH-SHEN,BEI LIEN-TI,SENG JIA-LANG,WU ANNE | 2020.06 ~ 2021.05 | National Science and Technology Council | |
| MOST Projects | 109 | 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫(4/4) | WANG LI-LING,WANG WEN-YING,TSAI CHENG-HSIEN,CHEN KUNG,PENG JIN-LUNG,TANG KWEI,SU WEI-CHIEH,LEE CHIA-LIN,CHIOU JYH-SHEN,CHIOU JYH-SHEN,BEI LIEN-TI,SENG JIA-LANG,WU ANNE | Principal Investigator | 2020.06 ~ 2021.05 | National Science and Technology Council |
| MOST Projects | 108 | 金融科技創新營運研究中心設立與維運計畫-總計畫及子計畫四(3/4)(延攬) | TANG KWEI,CHIOU JYH-SHEN | Principal Investigator | 2019.08 ~ 2020.08 | National Science and Technology Council |
| MOST Projects | 108 | 品牌危機型式對不同品牌架構配置下的個別品牌信任與態度之影響：文化與消費者產品知識的干擾效果(1/3) | CHIOU JYH-SHEN | Principal Investigator | 2019.08 ~ 2022.07 | National Science and Technology Council |
| MOST Projects | 108 | 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫-總計畫及子計畫四(3/4) | WANG LI-LING,WANG WEN-YING,TSAI CHENG-HSIEN,CHEN KUNG,PENG JIN-LUNG,TANG KWEI,SU WEI-CHIEH,LEE CHIA-LIN,CHIOU JYH-SHEN,BEI LIEN-TI,SENG JIA-LANG,WU ANNE | 2019.06 ~ 2020.08 | National Science and Technology Council | |
| MOST Projects | 105 | 消費者購前知覺專屬資產之研究(3/3) | CHIOU JYH-SHEN | Principal Investigator | 2018.08 ~ 2019.07 | National Science and Technology Council |
| MOST Projects | 107 | 【 新興科技創新營運模式－金融科技創新營運研究中心設立與維運計畫-子 計畫一(2/4) 】 | CHIOU JYH-SHEN,CHIOU JYH-SHEN | Principal Investigator | 2018.06 ~ 2019.05 | National Science and Technology Council |
| MOST Projects | 107 | 【 新興科技創新營運模式－金融科技創新營運研究中心設立與維運計畫-子 計畫一(2/4) 】 | CHIOU JYH-SHEN,CHIOU JYH-SHEN | 2018.06 ~ 2019.05 | National Science and Technology Council | |
| MOST Projects | 105 | 消費者購前知覺專屬資產之研究(2/3) | CHIOU JYH-SHEN,CHIOU JYH-SHEN | Principal Investigator | 2017.08 ~ 2018.07 | National Science and Technology Council |
| MOST Projects | 106 | 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫-總計畫及子計畫四(1/4) | TANG KWEI,CHEN KUNG,PENG JIN-LUNG,SU WEI-CHIEH,LEE CHIA-LIN,CHIOU JYH-SHEN,BEI LIEN-TI,SENG JIA-LANG,WU ANNE,WANG LI-LING | 2017.06 ~ 2018.05 | National Science and Technology Council | |
| MOST Projects | 106 | 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫-子計畫一(1/4) | CHIOU JYH-SHEN | Principal Investigator | 2017.06 ~ 2018.05 | National Science and Technology Council |
| MOST Projects | 104 | 管理二學門規劃研究推動計畫(3/3) | CHIOU JYH-SHEN | Principal Investigator | 2017.01 ~ 2018.01 | National Science and Technology Council |
| MOST Projects | 105 | 消費者購前知覺專屬資產之研究(1/3) | CHIOU JYH-SHEN | Principal Investigator | 2016.08 ~ 2017.07 | National Science and Technology Council |
| Other Projects | 105 | 國內太陽光電系統行銷通路諮詢及會議辦理 | CHIOU JYH-SHEN | Principal Investigator | 2016.04 ~ 2016.11 | |
| MOST Projects | 104 | 管理二學門規劃研究推動計畫(2/3) | CHIOU JYH-SHEN | Principal Investigator | 2016.01 ~ 2018.01 | National Science and Technology Council |
| MOST Projects | 102 | 從業務人員、公司、與顧客的三角關係探討顧客忠誠：國際行銷的應用(3/3) | CHIOU JYH-SHEN | Principal Investigator | 2015.08 ~ 2016.07 | National Science and Technology Council |
| Other Projects | 104 | 太陽光電系統行銷暨通路策略與作法研討會辦理 | CHIOU JYH-SHEN | Principal Investigator | 2015.07 ~ 2015.12 | |
| MOST Projects | 104 | 管理二學門規劃研究推動計畫(1/3) | CHIOU JYH-SHEN | Principal Investigator | 2015.01 ~ 2018.01 | National Science and Technology Council |
| MOST Projects | 102 | 從業務人員、公司、與顧客的三角關係探討顧客忠誠：國際行銷的應用(2/3) | CHIOU JYH-SHEN | Principal Investigator | 2014.08 ~ 2015.07 | National Science and Technology Council |
| MOST Projects | 102 | 從業務人員、公司、與顧客的三角關係探討顧客忠誠：國際行銷的應用(1/3) | CHIOU JYH-SHEN | Principal Investigator | 2013.08 ~ 2014.07 | National Science and Technology Council |
| MOST Projects | 99 | 搜尋、經驗、與信任屬性資訊的有用與可信性解讀：交互與干擾的關係(3/3) | CHIOU JYH-SHEN | Principal Investigator | 2012.08 ~ 2013.07 | National Science and Technology Council |
| MOST Projects | 101 | 搜尋、經驗、與信任屬性資訊的有用與可信性解讀：交互與干擾的關係(延攬) | CHIOU JYH-SHEN | Principal Investigator | 2012.08 ~ 2013.07 | National Science and Technology Council |
| MOST Projects | 99 | 搜尋、經驗、與信任屬性資訊的有用與可信性解讀：交互與干擾的關係(2/3) | CHIOU JYH-SHEN | Principal Investigator | 2011.08 ~ 2012.07 | National Science and Technology Council |
| Other Projects | 99 | 推動旅行業品牌化研究 | TSENG TE-YI,CHIOU JYH-SHEN,CHIOU JYH-SHEN | Principal Investigator | 2010.12 ~ 2011.07 | |
| Other Projects | 99 | 推動旅行業品牌化研究 | TSENG TE-YI,CHIOU JYH-SHEN,CHIOU JYH-SHEN | 2010.12 ~ 2011.07 | ||
| MOST Projects | 99 | 搜尋、經驗、與信任屬性資訊的有用與可信性解讀：交互與干擾的關係(1/3) | CHIOU JYH-SHEN | Principal Investigator | 2010.08 ~ 2011.07 | National Science and Technology Council |
| MOST Projects | 96 | 專屬資產配適度對品牌與通路延伸評價之研究（3/3) | CHIOU JYH-SHEN | Principal Investigator | 2009.08 ~ 2010.07 | National Science and Technology Council |
| MOST Projects | 96 | 專屬資產配適度對品牌與通路延伸評價之研究（2/3) | CHIOU JYH-SHEN | Principal Investigator | 2008.08 ~ 2009.07 | National Science and Technology Council |
| MOST Projects | 96 | 專屬資產配適度對品牌與通路延伸評價之研究（1/3) | CHIOU JYH-SHEN | Principal Investigator | 2007.08 ~ 2008.07 | National Science and Technology Council |
| MOST Projects | 95 | 採用線上財務服務的前置因素之研究：探討實體通路服務對線上服務的影響 | CHIOU JYH-SHEN | Principal Investigator | 2006.08 ~ 2007.07 | National Science and Technology Council |
| MOST Projects | 95 | 電子行銷典範—子計畫二：網路拍賣的拍賣制度設計與顧客忠誠之研究（3/3） | CHIOU JYH-SHEN | Principal Investigator | 2006.08 ~ 2007.07 | National Science and Technology Council |
| MOST Projects | 94 | 社會達爾文知覺、階級焦慮、人群信任、與文化傾向對消費者消費道德認知的影響 | CHIOU JYH-SHEN | Principal Investigator | 2005.08 ~ 2006.07 | National Science and Technology Council |
| MOST Projects | 94 | 電子行銷典範─子計畫二：網路拍賣的拍賣制度設計與顧客忠誠之研究(2/3) | CHIOU JYH-SHEN | Principal Investigator | 2005.08 ~ 2006.07 | National Science and Technology Council |
| MOST Projects | 93 | 我國學術獎項之定位及行銷策略研究 | CHIOU JYH-SHEN,LOU YUNG-CHIEN | Principal Investigator | 2004.08 ~ 2005.01 | National Science and Technology Council |
| MOST Projects | 93 | 電子行銷典範-子計畫二：網路拍賣的拍賣制度設計與顧客忠誠之研究(1/3) | CHIOU JYH-SHEN | Principal Investigator | 2004.08 ~ 2005.07 | National Science and Technology Council |
| MOST Projects | 93 | 資訊零售商對供應廠商忠誠之研究：最終消費者拉力的研究 | CHIOU JYH-SHEN | Principal Investigator | 2004.08 ~ 2005.07 | National Science and Technology Council |
| Other Projects | 93 | 推動企業營運總部計畫-推動營運總部示範性企業學院或知識基地-仁寶團體知識管理建置計畫 | LOU YUNG-CHIEN,CHIOU JYH-SHEN | 2004.04 ~ 2004.11 | ||
| MOST Projects | 92 | 名人商品與產品置入推廣策略效果之研究 | CHIOU JYH-SHEN | Principal Investigator | 2003.08 ~ 2004.07 | |
| Other Projects | 92 | 推動成立企業學院與知識基地 | CHIOU JYH-SHEN | Principal Investigator | 2003.04 ~ 2003.12 | |
| MOST Projects | 91 | 服務滿意、信任、與專屬性資產對顧客零售點忠誠之影響：探討零售業種與消費動機的干擾效果 | CHIOU JYH-SHEN | Principal Investigator | 2002.08 ~ 2003.07 | National Science and Technology Council |
| MOST Projects | 90 | 品牌態度與品牌忠誠形成原因之探討：以交易成本分析為理論基礎 | CHIOU JYH-SHEN | Principal Investigator | 2001.08 ~ 2002.07 | |
| MOST Projects | 89 | 消費者滿意與品牌忠誠的關係：關係強度的干擾效果 | CHIOU JYH-SHEN | Principal Investigator | 2000.08 ~ 2001.07 | |
| MOST Projects | 89 | 廣告訴求與執行策略對電視廣告效果的影響之研究---以在台灣播出的廣告為例 | CHIOU JYH-SHEN | Principal Investigator | 1999.08 ~ 2000.07 | National Science and Technology Council |
| MOST Projects | 88 | 期望、失驗及產品績效對顧客滿意的影響---顧客滿意的整體模型之建立 | CHIOU JYH-SHEN | Principal Investigator | 1998.08 ~ 1999.07 | National Science and Technology Council |
| MOST Projects | 88 | 通路進入策略---一個比較策略聯盟、通路合資、通路獨資、通路市場交易的模型 | CHIANG YEONG-YUH,CHIOU JYH-SHEN | 1998.08 ~ 1999.07 | National Science and Technology Council | |
| MOST Projects | 87 | 態度、群體規範及個人主控能力在不同的文化、產品種類及消費者產品知識下，對購買意圖之影響 | CHIOU JYH-SHEN | Principal Investigator | 1997.08 ~ 1998.07 | National Science and Technology Council |
| Year | Research Title | Publish Date | Authors |
|---|---|---|---|
| 2003 | 邱志聖, 2003, '名人商品與產品置入推廣策略效果之研究, ' 國科會. | ||
| 2002 | 邱志聖, 2002, '服務滿意、信任、與專屬性資產對顧客零售點忠誠之影響：探討零售業種與消費動機的干擾效果, ' 國科會. | ||
| 2002 | 邱志聖, 2002, '品牌態度與品牌忠誠形成原因之探討：以交易成本分析為理論基礎, ' 國科會. | ||
| 2001 | 邱志聖, 2001, '消費者滿意與忠誠的關係:一個整合的模型, ' 國科會. | ||
| 2000 | 邱志聖, 2000.08, '消費者滿意與品牌忠誠的關係：關係強度的干擾效果, ' 國科會. | 2000-08-01 | |
| 1999 | 邱志聖, 1999.08, '廣告訴求與執行策略對電視廣告效果的影響之研究, ' 國科會. | 1999-08-01 | |
| 1999 | 江永裕, 1999, '通路進入策略:一個比較通路市場交易;通路併構;通路獨資的模型, ' 國科會. | ||
| 1999 | 邱志聖, 1999, 'The Effects of Expectation, Disconfirmation, and Product Performance on Consumer Satisfaction: A General Framework of Consumer Satisfaction., ' 國科會. | ||
| 1998 | 邱志聖, 1998, '態度、群體規範、及個人主控能力在不同的文化、產品種類、及消費者產品知識下，對購買意圖之影響, ' 國科會. | ||
| 1997 | 邱志聖, 1997, '文化、人格、及產品種類因素對消費者的知覺產品意義之影響:在國際行銷上之應用, ' 國科會. |
| Country | School Name | Department | Degree | Duration |
|---|---|---|---|---|
| U.S.A. | 美國密西根州立大學 | Marketing | 博士 | 1992.08 ~ 1996.08 |
| Experience Category | Organization Title | Department | Job Title | Duration |
|---|---|---|---|---|
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of International Business | 教授 | 2024.02 ~ 2024.08 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of International Business | 教授 | 2021.08 ~ 2023.02 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of International Business | 教授 | 2020.08 ~ 2021.02 |
| Experience | 科技部 | 管理學門二 | 召集人 | 2015.01 ~ 2017.12 |
| Experience | 商學院 | 學術副院長 | 2013.03 ~ 2017.07 | |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of International Business | 教授 | 2013.01 ~ 2020.02 |
| Experience | 國科會 | 管理學門二 | 共同召集人 | 2012.01 ~ 2014.12 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of International Business | 教授 | 2009.01 ~ 2013.01 |
| Experience | 管理評論 | 編輯委員 | 2007.09 ~ Up to today | |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Department of International Business | 系主任 | 2007.08 ~ 2008.07 |
| Experience | Journal of Business Research | 編輯委員 | 2007.01 ~ 2015.12 | |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Department of International Business | 系主任 | 2006.08 ~ 2007.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Department of International Business | 系主任 | 2005.08 ~ 2006.07 |
| Experience | 中山管理評論 | 編輯委員 | 2005.07 ~ Up to today | |
| Experience | 管理評論 | Editor in Chief | 2005.01 ~ 2007.07 | |
| Experience | 管理與系統 | 編輯委員 | 2005.01 ~ Up to today | |
| Experience | 台大管理論叢 | 編輯委員 | 2004.12 ~ Up to today | |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Department of International Business | 系主任 | 2004.08 ~ 2005.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Department of International Business | 系主任 | 2003.08 ~ 2004.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Department of International Business | 系主任 | 2002.08 ~ 2003.07 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of International Business | 教授 | 2000.08 ~ 2008.07 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of International Business | 副教授 | 1996.08 ~ 2000.08 |
| Honor Category | Year | Award Name | Awarding Unit |
|---|---|---|---|
| Inside School | 113 | 全球前2%頂尖科學家(年度) | 史丹佛大學 |
| Inside School | 113 | 全球前2%頂尖科學家(終身) | 史丹佛大學 |
| Inside School | 112 | 全球前2%頂尖科學家(終身) | 史丹佛大學 |
| Inside School | 112 | 全球前2%頂尖科學家(年度) | 史丹佛大學 |
| Inside School | 112 | 國科會研究獎勵 | 科技部(國科會) |
| Inside School | 111 | 全球前2%頂尖科學家(年度) | 史丹佛大學 |
| Inside School | 111 | 全球前2%頂尖科學家(終身) | 史丹佛大學 |
| Inside School | 111 | 國科會研究獎勵 | 科技部(國科會) |
| Inside School | 110 | 國科會研究獎勵 | 科技部(國科會) |
| Inside School | 110 | 全球前2%頂尖科學家(年度) | 史丹佛大學 |
| Inside School | 110 | 全球前2%頂尖科學家(終身) | 史丹佛大學 |
| Inside School | 109 | 國科會研究獎勵 | 科技部(國科會) |
| Inside School | 109 | 全球前2%頂尖科學家(終身) | 史丹佛大學 |
| Inside School | 109 | 全球前2%頂尖科學家(年度) | 史丹佛大學 |
| Inside School | 108 | 107學年度EMBA教學特優教師 | 政大商學院 |
| Inside School | 108 | 國科會研究獎勵 | 科技部(國科會) |
| Inside School | 107 | 國科會研究獎勵 | 科技部(國科會) |
| Inside School | 106 | 106學年度EMBA教學優良教師 | 政大商學院 |
| Inside School | 106 | 105學年度EMBA教學優良教師 | 政大商學院 |
| Inside School | 106 | 國科會獎勵特殊優秀人才 | 科技部(國科會) |
| Inside School | 106 | 特聘教授 | 國立政治大學 |
| Inside School | 105 | 104學年度EMBA教學優良教師 | 政大商學院 |
| Inside School | 105 | 國科會獎勵特殊優秀人才 | 科技部(國科會) |
| Inside School | 105 | 資深優良教師(20年) | 國立政治大學 |
| Inside School | 104 | 國科會獎勵特殊優秀人才 | 科技部(國科會) |
| Inside School | 103 | 教學優良教師獎(專業課程) | 國立政治大學 |
| Inside School | 103 | 傑出服務教師獎 | 國立政治大學 |
| Inside School | 103 | 國科會獎勵特殊優秀人才 | 科技部(國科會) |
| Inside School | 103 | 特聘教授 | 國立政治大學 |
| Inside School | 102 | 商學院教學特優獎 | 商學院 |
| Inside School | 102 | 國科會獎勵特殊優秀人才 | 科技部(國科會) |
| Inside School | 101 | 教學優良教師獎(專業課程) | 國立政治大學 |
| Inside School | 101 | 國科會獎勵特殊優秀人才 | 科技部(國科會) |
| Inside School | 100 | 特聘教授 | 國立政治大學 |
| Inside School | 100 | 國科會獎勵特殊優秀人才 | 科技部(國科會) |
| Inside School | 99 | 國科會獎勵特殊優秀人才 | 科技部(國科會) |
| Inside School | 97 | 特聘教授 | 政治大學 |
| Outside School | 97 | Fulbright Scholar | Fulbright Scholar |
| Inside School | 97 | 國立政治大學商學院教學特優獎 | 國立政治大學商學院 |
| Inside School | 97 | 學術研究成果國際化優等研究獎 | 政治大學 |
| Inside School | 97 | 特聘教授 | 國立政治大學 |
| Inside School | 96 | 商學院教學特優獎 | 政大商學院 |
| Inside School | 96 | 國科會傑出研究獎 | 科技部(國科會) |
| Inside School | 95 | 商學院教學特優獎 | 政大商學院 |
| Inside School | 95 | 學術研究成果國際化特優研究獎 | 政治大學 |
| Inside School | 95 | 學術研究優良獎 | 政治大學 |
| Inside School | 95 | 學術研究成果國際化優等研究獎 | 政治大學 |
| Inside School | 95 | 資深優良教師(10年) | 國立政治大學 |
| Inside School | 94 | 學術研究成果國際化優等研究獎 | 政治大學 |
| Inside School | 93 | 學術研究成果國際化優等研究獎 | 政治大學 |
| Inside School | 92 | 學術研究成果國際化優等研究獎 | 政治大學 |
| Inside School | 92 | 傑出研究講座 | 政治大學 |
| Inside School | 90 | 傑出研究講座 | 政治大學 |
| Inside School | 90 | 學術研究成果國際化優等研究獎 | 政治大學 |
| Inside School | 89 | 國科會甲種研究獎勵 | 科技部(國科會) |
| Inside School | 87 | 國科會甲種研究獎勵 | 科技部(國科會) |
| Inside School | 86 | 國科會甲種研究獎勵 | 科技部(國科會) |
