Office Tel No. 81135
Research Expertise Marketing Management、International Marketing Management、Industry and Competition Analysis
Teaching Field 行銷管理、國際行銷管理、新產品發展與管理
Job Title Associate Professor
Year Paper Title
2018 陳建維;練乃華*, 2018.09, 'Fear of Product Obsolescence and Intention ot Upgrade, ' Sun Yat-sen Management Review,.(TSSCI)(*為通訊作者)(本論著未刊登但已被接受), 420018
2018 Chi-Ling Yang*;Tasi-Yin Lin;陳建維;Min-Hsien Chiang, 2018.02, 'Information and Timing of New Product Preannouncement and Firm Value, ' Australian Journal of Management, Vol.43, No.1, pp.111-131.(SSCI)(*為通訊作者), 418525
2018 楊季霖*;江明憲;陳建維, 2018, 'Finanical Leverage and Competitive Strategy of Cross-Listing Firms, ' Austrailan Journal of Management,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 420017
2018 陳建維;Nia-Hwa Lien*, 2018.01, 'Consumer Evaluations of Service Co-Branding, ' The Service Industries Journal,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 418524
2014 楊季霖*;江明憲;陳建維, 2014.07, 'The Relationship between Information Content and Institutional Investors: Evidence from New Product Preannouncements, ' Review of Managerial Science, Vol.8, No.3, pp.405-418.(SSCI)(*為通訊作者), 395984
2014 陳建維;江明憲;楊季霖*, 2014.06, 'New Product Preannouncements, Advertising Investments, and Stock Returns, ' Marketing Letters, Vol.25, No.2, pp.207-218.(SSCI)(*為通訊作者), 395983
2013 賽明成*;陳建維, 2013.03, '霸權、戰爭與石油美元機制:「炫耀性利他主義」信息策略, ' 問題與研究, Vol.52, No.1, pp.1-33.(TSSCI)(*為通訊作者), 395972
2012 陳建維, 2012.06, 'An Eye for An Eye: Signaling before and during the Korean War of 1950-53., ' The Korean Journal of Defense Analysis, Vol.24, No.2, pp.209-224.(SSCI), 366237
2012 陳建維*;Veronica Wong, 2012.05, 'Design and Delivery of New Product Preannouncement Messages, ' Journal of Marketing Theory and Practice, Vol.20, No.2, pp.207-225.(*為通訊作者), 360819
2012 陳建維;練乃華*, 2012.01, 'Technological Opportunism and Firm Performance: Modearting Contexts, ' Journal of Business Research,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 360820
2011 陳建維*, 2011.12, 'Integrated Marketing Communications and New Product Performance in International Markets, ' Journal of Global Marketing, Vol.24, No.5, pp.397-416.(*為通訊作者), 352860
2010 賽明成*;陳建維, 2010.03, '紮根理論與質性研究:調和觀點, ' 問題與研究, Vol.49, No.1, pp.1-28.(TSSCI)(*為通訊作者), 305947
2007 陳建維*;沈宗奇;邱婉瑜, 2007, 'Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms, ' Industrial Marketing Management, Vol.36, pp.1046-1056.(SSCI)(*為通訊作者), 207177
2002 陳建維*;Yung-Jui Chu, 2002, 'Product Advantage, Marketing Synergy, and ProductLaunch Decisions: The Moderating Role of Competitive Hostility, ' Sun Yet-Sen Management Review, International Issue, Vol.0, pp.41-69..(TSSCI)(*為通訊作者), 144837
1994 魏啟林;陳建維, 1994, '美、日、歐跨國性企業之發展策略分析, ' 管理科學學報, Vol.11, No.3, pp.339-369.(TSSCI), 159069
Year Paper Title
2016 陳建維;練乃華*, 2016.07, 'Iconic Architecture and City Branding: Ingredient Branding and Self-Congruity Perspectives, '.(*為通訊作者)
2016 練乃華*;陳建維, 2016.07, 'Co-Branding of Credit Crads: The Roles of Co-Branding Structure, Category Fit, and Types of Sales Promotion, '.(*為通訊作者)
2015 陳建維;練乃華*, 2015.08, 'Recency and Brand Loyalty of High-Technology Durables: Moderation of Consumer Heterogeneity, '.(*為通訊作者)
2015 練乃華*;陳建維, 2015.08, 'Consumer Evaluation of Co-Branded Product: Perspective of Construal Level Theory, ' AMA 2015 Summer Educator’s Conference, American Marketing Association.(*為通訊作者)
2014 楊季霖*;江明憲;陳建維, 2014.12, 'Financial leverage and Competitive Strategy: Evidence from Cross-Listing Firms, ' 2014 Global Innovation and Knowledge Academy-Asia/Pacific Conference, Global Innovation and Knowledge Academy.(*為通訊作者)
2014 陳建維;練乃華*, 2014.08, 'Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects, ' AMA Summer Educators' Conference, American Marketing Association.(*為通訊作者)
2014 陳建維*;練乃華, 2014.07, 'Launch Tactics and Product Cannibalization in High Technology Markets, ' 2014 GAMMA Conference, Korean Scholars of Marketing Science.(*為通訊作者)
2012 Nai-Hwa Lien*;陳建維, 2012.08, 'Effect of Temproal Distance, Brand Concept, and Message Apeal on Teaser-Ad Effectiveness, ' 120th Annual Conference of the American Psychological Association, American Psychological Association.(*為通訊作者)
2012 陳建維*;Nai-Hwa Lien, 2012.08, 'Consumer Attitude toward Product Obsolescence and Perceptions of Product Quality and Sales Promotion, ' 120th Annual Conference of the American Psychological Association, American Psychological Association.(*為通訊作者)
2010 陳建維;練乃華*, 2010.07, 'A Resource-Based View of Marketing Communications for International Product Launch, ' BAI 2010 International Conference on Business and Information.(SSCI)(*為通訊作者)
1999 Veronica Wong, 1999, 'New Product Preannouncement: A Model of Situational Factors, Strategic Behaviors, and Effectiveness, ' The 28th Annual Conference of the European Marketing Academy, European Marketing Academy.
Project Category Year Project Title Participator Job Title Period Unit
MOST Projects 108 業配文之信號理論觀點(2/2) 練乃華,CHEN CHIEN-WEI Principal Investigator 2020.08 ~ 2021.07 Ministry of Science and Technology
MOST Projects 108 業配文之信號理論觀點(1/2) 練乃華,CHEN CHIEN-WEI Principal Investigator 2019.08 ~ 2021.07 Ministry of Science and Technology
MOST Projects 106 新產品預告與高科技耐久產品置換決策:信號理論觀點(2/2) 練乃華,CHEN CHIEN-WEI Principal Investigator 2018.08 ~ 2019.07 Ministry of Science and Technology
MOST Projects 106 新產品預告與高科技耐久產品置換決策:信號理論觀點(1/2) 練乃華,CHEN CHIEN-WEI Principal Investigator 2017.08 ~ 2019.07 Ministry of Science and Technology
Other Projects 105 服務個案撰寫架構與教學方法研究 CHEN CHIEN-WEI Principal Investigator 2016.03 ~ 2017.02 財團法人溫世仁文教基金會
MOST Projects 104 高科技耐久產品之升級決策:認知與情感觀點(2/2) CHEN CHIEN-WEI Principal Investigator 2016.08 ~ 2017.07 Ministry of Science and Technology
MOST Projects 104 高科技耐久產品之升級決策:認知與情感觀點(1/2) CHEN CHIEN-WEI Principal Investigator 2015.08 ~ 2016.07 Ministry of Science and Technology
MOST Projects 102 產品過時恐懼與高科技耐久產品採用(2/2) 練乃華,CHEN CHIEN-WEI Principal Investigator 2014.08 ~ 2015.07 Ministry of Science and Technology
MOST Projects 102 產品過時恐懼與高科技耐久產品採用(1/2) 練乃華,CHEN CHIEN-WEI Principal Investigator 2013.08 ~ 2014.07 Ministry of Science and Technology
Other Projects 96 首席電子商務公司 WIMAX專案調查 CHEN CHIEN-WEI Principal Investigator 2007.03 ~ 2007.06 首席電子商務股份有限公司
Other Projects 95 詮宏空調2006年客戶滿意度調查 CHEN CHIEN-WEI Principal Investigator 2006.06 ~ 2006.09 詮宏空調系統股份有限公司
Other Projects 95 資通訊暨生技產業創新模式 鐘憲瑞,CHEN CHIEN-WEI,SHANG SHIAW-CHUN,WANG JENN-HWAN,WEN CHAO-TUNG,WU SE-HWA 研究員 2006.06 ~ 2006.11 財團法人工業技術研究院
Country School Name Department Degree Duration
UNITED KINGDOM University of Warwick Business Administration Ph.D. 1996.09 ~ 2000.01
TAIWAN, REPUBLIC OF CHINA Master 1988.09 ~ 1990.06
TAIWAN, REPUBLIC OF CHINA Bachelor 1983.09 ~ 1987.06
Experience Category Organization Title Department Job Title Duration
Current NATIONAL CHENGCHI UNIVERSITY 國際經營與貿易學系 副教授 2013.01 ~ Up to today
Current NATIONAL CHENGCHI UNIVERSITY 國際經營與貿易學系 副教授 2012.08 ~ 2013.01
Current NATIONAL CHENGCHI UNIVERSITY 國際經營與貿易學系 助理教授 2000.08 ~ 2012.08
Honor Category Year Award Name Awarding Unit
Inside School 99 資深優良教師 (10年) 國立政治大學
Inside School 95 學術研究成果國際化優等研究獎 政治大學